The intriguing Transition to the Next Generation of Consoles

PlayStation 4 Pro and PlayStation 5 (Source: Shutterstock)

The instant sell-out of Sony’s PlayStation 5 and Microsoft’s Xbox Series X|S at launch in November 2020, following the typically long teasing campaign for new consoles, was no surprise. Since release until February 2021, Sony has sold through around 4.5 million units of PS5s, while Microsoft has sold approximately 3.5 million units of X Series X|S.

While these numbers are similar to those of the last console generation, in my view, they are still somewhat disappointing, given the growth of the games industry in general, but especially when taking the increasing hunger for gaming during the global COVID19 pandemic into…


Best practices to improve your success on Steam

When Valve released Steam in 2003, it was mainly a distribution tool for Half-Life 2 to transfer game updates and patches easier to a broad customer base across multiple regions and time-zones. In 2005, Steam opened its doors for third-party publishers, and since then, it quickly became the leading digital store for PC games. Despite the increase of competition during recent years, especially the Epic Games store launch, Steam remained the number one digital marketplace for PC games.

Every week approximately 150–200 new games are released on Steam. This makes the discoverability of new games on Steam a significant challenge…


The growing Success of Free-To-Play Games on Consoles

The highly anticipated releases of the new Xbox Series X by Microsoft and Sony’s PlayStation 5 brought some joy to 2020 at last. Only a few real next-gen games have been released so far, but the libraries of available games are more extensive than at any other previous console launch thanks to backward compatibility, Microsoft’s Xbox Gamepass, and PlayStation’s PS Plus Collection.

Most AAA publishers have increased the recommended retail price for new games for the next-gen consoles to $69.95/€79.95 for the first time in 15 years. While this seems justified given the increased production costs and the long period…


3 Blockbuster Games powered by Influencer Marketing

Fortnite Battle Royale Key Art (copyright Epic Games)

Fortnite Battle Royale just celebrated its 3rd birthday, and for me, this was when game marketing changed drastically by fully embracing influencers. Fortnite Battle Royale was the right game at the right moment with the right marketing tactic. Sure, the Battle Royale genre already had a hit game that many core-gamers loved: Player Unknown’s Battleground (short PUBG), but it didn’t grow into a global cultural phenomenon like Fortnite Battle Royale.

Epic Games supported content creators early on and was one of the first big game companies who actively used them in their marketing pushes. …


Source: Shutterstock

Never have I missed an Electronic Entertainment Expo, known as E3, since attending my first one in Atlanta in 1998.

There I had my first real live view into the center of the global games business, which was on the cusp of growing into a multi-billion-dollar industry. I could already sense the excitement of the big things to come, as Take-Two had just bought BMG Interactive, my employer, at the time, and change was about to happen. Especially because a group of former BMG Interactive employees from the UK, were in the process of founding Rockstar Games in New York.


User-Generated Content (UGC) has always played a significant role in video games. From the early days of gaming, users have created new content for their favorite games. MODs, short for “modifications” of games, have even sparked new blockbuster titles like League of Legends and PUBG.

For some games like the ones from Sony’s Media Molecule Studio (Little Big Planet, Dreams) or Nintendo’s Super Mario Maker franchise, UGC is the quintessence of the gameplay.

Matthias Wehner

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store