Matthias WehnerWhy Non-Endemic Brands should embrace GamingThe gaming industry has just seen an unprecedented start to the year, with a whopping 85 billion US dollars overall spent in mergers &…Feb 9, 20222Feb 9, 20222
Matthias WehnerThe intriguing Transition to the Next Generation of ConsolesThe instant sell-out of Sony’s PlayStation 5 and Microsoft’s Xbox Series X|S at launch in November 2020, following the typically long…Apr 12, 20211Apr 12, 20211
Matthias WehnerBest practices to improve your success on SteamWhen Valve released Steam in 2003, it was mainly a distribution tool for Half-Life 2 to transfer game updates and patches easier to a…Feb 23, 2021Feb 23, 2021
Matthias WehnerThe growing Success of Free-To-Play Games on ConsolesThe highly anticipated releases of the new Xbox Series X by Microsoft and Sony’s PlayStation 5 brought some joy to 2020 at last. Only a few…Dec 3, 2020Dec 3, 2020
Matthias Wehner3 Blockbuster Games powered by Influencer MarketingFortnite Battle Royale just celebrated its 3rd birthday, and for me, this was the moment when game marketing changed drastically by fully…Oct 2, 2020Oct 2, 2020
Matthias WehnerWill there ever be another E3?E3 2020 was already in trouble before COVID19. This is my history of attending E3 shows and my thoughts on what could save it in the…Jul 9, 2020Jul 9, 2020
Matthias WehnerWhy video game marketers should leverage UGCUser-generated content is the most authentic, trustworthy, and reliable form of content across digital mediums.May 20, 2020May 20, 2020
